New SEO Trends forecast– Give your site a new life

With due respect to the panda updates, Google has released nearly thirteen updates in this year of 2012 alone. Some updates made a major impact by totally wiping the sites while some had a serene impact. If your site is one of the victims of the Google Panda and Penguin updates then this is for you…..

Google’s released updates have totally changed the old trends of SEO and its hi-time that new trends are adapted to get going.

If you are a webmaster looking forward to give new life to your site this New Year then it is recommended to follow the new trends of SEO to rank your site higher.

Off-page predictions  

Google+
Initially, having faced many downs Google + emerged by leaps to the top overthrowing the big giants of social media like Facebook and twitter.  Since it drives majority of the search traffic it became essential for an entrepreneurs to establish their profile in this social media. Google+ is anticipated to be the top priority for search engine marketers in the upcoming year and expected to play a major role in Search Engine Optimization.

Pinterest
With the increasing number of pinterest.com users, it is receiving so many buzz and rising up the ladder. With no doubt, it is recognized as the right choice to enhance your business thereby driving traffics. The potential of Pinterest to enhance the online presence of website is a great perk to SEO. By applying proper pinterest tactics your business can gain huge traffic.

Press Releases
Search engine friendly press releases are expected to play a major role in increasing website traffic. Businesses that employ press releases in their seo strategy are gaining more and more credibility resulting in heavy traffic. It’s therefore not surprising that with press release going viral is easier than ever.

Instagram
Instagram represents another breach in this fast budding and stimulating social media panorama. It is yet another practical platform that promotes business while getting instant feedback from customers. This social media site has gone viral captivating millions of users with its attractive features and services. A lot of businesses are gaining success by building their brands in this site. It’s enormous and the outstanding features are driving more and more traffic and no doubt instagram can be a turning point in your Seo strategy in the coming year.

On-page predictions

User Experience
User experience- in this post panda era if you want to get a right place in Google search then you can’t ignore this. This is one of the major factors that all Google updates focus on. All of the major Google’s algorithm updates have clearly outlined the importance of user experience and priority is given by Google to the site that gives main concern to user’s experience.

Keyword clarity
Of course the all time and the inevitable part of onsite factor to rank your site depend on keyword clarity. Keywords clarity can have a great implication on the entire SEO campaign. Since penguin updates have been penalizing for keyword stuffing, 2013 SEO will focus on wider range of keywords and their appropriate usage.

Content
Quality content is one of the lessons that webmasters would have learned from the Google updates. As content is king, no doubt it will rule over the forthcoming year as well. Perhaps, it is one of the most important parts of your site that enhances your ranking after the impact of Google updates.

Rel=authorship
Rel=author: one of the major trends predicted to be seen in the forthcoming year. It conveys more traffic as Google authorship confers trust. Implementing rel=author tag might bring a great revolution to your site ranking in Google search next year.

What is Google Page Rank?

This is a way that Google uses to show how important a webpage is. Google sees linking between websites as a vote casting process. The more links pointing to a website, the more the votes Google views been cast for that particular website and the higher the PR. You can view your page rank by using “Google toolbar” available at : http://www.toolbar.google.com. After installing it will be integrated with your browser and it will look something like this:

It is paramount to note that the website that are linking to you are also vetted for importance, the more PR they have the higher the value of the vote that you are going to get for your website.

Website A has more votes been cast for it from the 4 websites and it is also casting a vote for you by linking to you. Compare to the site below:

Website B has only 2 websites linking to them hence it will pass a lower valued vote to your website as compared to website A.

It is always vital to note that linking to site that are considered by Google as important, will increase your page rank as well. You can find this out by counting the number of links to that webpage AND the importance of those pages as viewed by Google.

How is Google Page Rank Calculated?

Most webmasters do not know how the Google PR is calculated, actually over 90%.

The question that was lingering in my mind when I was researching about PR was why is it important to funnel PR across all pages in your website? The webpage ranking will rise with the rise in PR.

Here is the Google PR Formula:-

0.15 + (0.85 *(“share” of the PR that links to your webpage)) = your Webpage PR

0.15 – Lowest Page Rank a website can have.

0.85 – Dampening Factor: a constant Google uses in calculating PR

“Share” – PR of a website linking to yours/ outbound links on that page(outgoing links)

Let’s look at an example below:

Assume we create a website with PR1 with 3 pages A, B and C. and also assume that there are not linking to any website either internally or externally.

Calculating now the page rank we are going to get:

0.15 + (0.85*0) = 0.15

The reason we are multiplying with 0 is because there is no “share” since we are not linking to any website. so at the end of the day each page in our website will have a 0.15 PR which is quite low.

Successful Backlink Techniques In which Search engines love

What are Backlinks?

Back links tend to be web hyperlinks placed on an additional person’s, or organizations’, web site in which hyperwebsite url to your website. These kinds of backlinks to your site allow the readers from the some various different web site to jump for your webweb internet web page to read further, relevant, information. Besides the link take away the ‘search’ process for the reader zinc increases your own site’s rating having search engines, producing a higher positioned rating. So backlinks produce excellent Seo (SEO), but as long as employed correctly.

High top good excellent or Amount?

Be careful – if you create hyperback backinbound one-way one way back-shortcuts with webweb internet web-web pages that are outside the specialized area of interest or webweb internet web-web pages in which share small that resembles the one you have, Google and all sorts of additional engines like google, may at best reduce or eliminate your ranking or even, at the worst, blacklist you! You’ve got been cautioned: Yahoo is red-hot about this and determined to prevent people “bad linking.”

Quite obviously targeted site visitors, you have to constantly strive for Level of superior not necessarily Volume! One hundred extremely relevant inbound links are usually your personal Found diamond whilst 1,000 non-relevant hyperback backinbound one-way one way back-shortcuts will certainly bury you!

You can find sites out there which have spent moment (and funds) backrelating so that you can hundreds and maybe thousands of sites. This method was previously seen as a quick-fix visitors traveling method however, because search engines tend to be challenging “relevancy” regarding content between related sites, this can be a particular no go area. If the webweb internet web page ends up similar to this, you will end up taken care of being a web page website sender. My advice? Don’t do it; it’ll Eliminate your website lifeless!

Using Inbound links

Five Basic techniques That Make an effective Backlinking Strategy:

1. Place your back links in articles, bookmarking sites as well as websites plus your signature in strings you submit in a niche associated forums.
2. Google “social media sites” and include your internet site Web address or even your content and also websites towards the numerous crack houses for example: Myspace, LinkedIn, Tweets, digg.com, StumbleUpon.com, reddit.com along with your Facebook funnel. Each time a person post, your own back-link will probably be seen. Typically the most used of the sites are usually considered by search engines like google as “authority sites” and have a very large web site rating by them selves. This is good for you!
3. Find additional wesites with a related (relevant) theme as well as increase feedback to them. At the conclusion of your feedback add a backlink for your own site.
4. In the event the webwebsite you might be making backlinks regarding is an post, place a link in virtually just about almost every comparable articles you’ve created on the stock market of.
5.  A simple way to begin constructing inbound links is by using a dedicated device. I use ‘Backlink Builder’. This particular software allows you to get into your own keyword(s) also it provides you with a listing of Content material Connected Sites looking Your own Back-link.
6. The reason exactly precisely the reason? Simply since they have to have a constant method of getting fresh, connected, high-relevancy (read: level of superior) content through reliable reoptions. An individual! Choose online webonline webpages with a decent popularity and reputation wherever possible.
7. Deadly Strategies You need to usually avoid or perhaps Your website is Lifeless!

Appear: In no way, At any time publish the niche site for backlink era for those who have any kind of suspicion that the connecting webweb internet web-web pages:

1. Have got little or no relevance for your niche.
2. Wish to link to you against each and each page on their website.
3. Are “Free-for-All” web page website webweb internet web-web pages. These enable one to submit virtually just about almost every web page website, through virtually just about almost every webweb internet web page, that are after that handled since unsolicited mail.
4. Tend to be “Link-farms” with One hundred or more unrelated links over a page.
5. Tend to be “Bad Neighbours” – sites for example wagering, sex and also medications.
6. Make use of “mirror sites” wherever inbound links are cloned so that you can. These ‘copy’ online webonline webpages could be restricted. Connect to these people and you will be too.
7. Make use of the rel=”nofollow” tag of their backlinks. Search engines won’t supply you with the credit score for the Page Rating simply due to the fact rocrawlers may actually “not follow” the hyperlink to your website.

You can check this by using right-click > View Source. In the file that opens, hold Ctrl + F (Control F) and type follow into the search box. This will find all occurrences of the word ‘follow’ including nofollow.

If there aren’t any matches, then fantastic – you’re on your way! If you find nofollow, then ignore the site.

How to Remove Bad Backlinks

If you have links you don’t want anymore, for any reason, contact the site owner and ask them to remove them. Most will, but of course some you won’t get hold of – just leave them.

How to Build a Successful Backlink Strategy

Listen: Don’t get hung up over ‘old’ or ‘unwanted’ links. Just manage your link strategy making sure you regularly add the highest quality backlinks you can. Over time, these good links will outweigh any old/bad links and it’s the good links that build your Goldmine.

N.B: For help on managing your links there are several online software products available – just Google “link checker” and choose one to suit your budget.

Google Penguin Update 3.1: Follow to Point to Avoid Penalty

Google Search Engine declared that their particular recently rolled out Penguin up-date might influence around 3.1 percent English, it’s a negative impact may be a lot more. Actually websites that used to enjoy best rankings for a long time have experienced an abrupt as well as severe fall due to the up-date. Many people have lost jobs as a result of harm. If your web site has not been damage however by the Google Penguin, in which doesn’t imply that wouldn’t end up being within the next little while or perhaps months. Nonetheless, don’t be concerned. This informative article provides some points to think about in order to stop penalty for your website.
It’s All About White Hat Search Engine Optimization.

While Google Panda seemed to focus more on on-page factors, the focus of Google Penguin appears to be on off-page factors. By following the below given tips, you would stand a good chance of surviving through the update.

• Ensure that all your backlinks are quality links – Try to avoid links from low quality or spun articles, bad blog networks, and paid link services. Bad blog networks actually leave a considerable footprint which can be detected by Google Penguin. It would understand that they were trying to manipulate the rankings and would penalize sites linking from it, one of which could be yours. Links from questionable sites such as those flagged for link farms, multiple pop-ups or malware are also bad for you.

ups or malware are also bad for you.

• Avoid repetitive/optimized anchor texts – Make efforts to vary your anchor text instead of repeating the same main keywords. When people logically link to a website, they are inclined to utilize a variety of terms such as your URL, or brand name or “click here.”

• Refrain from Keyword Stuffing and Doorway Pages – Both are black hat techniques and both could get you penalized.

• Unique Content – Create original and socially interesting content. Avoid duplication; also avoid inserting keywords or links in the middle of content to which they are totally unrelated.

• Ensure all of your pages have different titles and meta descriptions.

• Utilize robots.txt to conceal duplicate pages (such as pages that can be seen using multiple URLS or print versions), from Google’s eyes.

• Keep Your Footer Simple – Having a complete sitemap list or even a lot of keywords in your footer are definitely not advisable. Ensure that your menu structure is simple and user-friendly.

• Make maximum use of social media interactions.

• Submit quality blogs and press releases often. Your press releases could do with some tweaking in terms of incorporating an image, photo or video. With respect to blogs, you should avoid blog networks. However, do find some quality websites apart from your own to which you can submit blogs.

• Focus on Appropriate Directory Links – Type the search query “[your field] directories” in Google to get a lengthy list of superior directories to get listed in.

• Get rid of comment spam.

Be Up-to-Date

All the above points will help in some way to avoid penalty for your website after the Google Penguin update. Continue to be up-to-date on new algorithmic changes and ways to handle them so that your rankings and business don’t suffer.

Complete SEO Off Page Task