Definition: On page Optimisation.
All the elements and tags that can be optimised in some way physically on your website for example the title tag in the header hierarchy and navigation.
On Page Optimisation.
Tags, Elements and Attributes.
Tag:- A tag is the starting and closing bit of the html code, so for example <p> is a tag and the closing</p> is a tag. In Xhtml self closing tags were introduced for example a page break <br /> which makes that a tag or an element.
<p>This is a paragraph</p> The complete code from the <p> the text and </p> is a element .
Attributes:- An attribute is something that differs between tags or elements. For example a image can have a src alt or a title attribute .<img src=”” alt=”” title”” />.
On Page Content Factors:
1. Content Quality : Check whether all pages have quality content. Make sure those are unique content and better understood by search engines and readers.
2. Keyword Research : You should do proper research on the keywords relevant to your business/service. Use Google Keywords tool to find out most relevant keywords that your target audience is searching for. Do research on competitor sites to know what keywords they use.
3. Keyword Density:- The process of working out the density of a keyword within the web pages text.
4. URLs:- The naming convention of your website structure E.G www.yoursite.com/my -keyword-page.html
5. User Engagement: Whether you have provided enough interactive material to engage your visitors. Reducing bounce rate would make your website more search engine friendly. Provide useful content resources for the readers.
6. Freshness of the content: Use most relevant and trending topics for your webpage. Frequent update of your webpage with fresh and unique content makes it more search engine friendly.
The Main On Page Factors That get Optimised
Title Tags :- This is the title of each webpage. The bold blue title displayed in each of the 10 results Google and other search engines display in the results when you carry out a search.
Header Tags:- These are the tags <h1></h1> through to <h6></h6>. These tags or elements are used to create a hierarchy in your online documents. Think of a newspaper how some headings are bigger than others thus creating a visual content hierarchy.
Meta Tags:- These elements such as keywords, robots ,zip-code, language and bot specific tags like slurp, googlebot etc Are added between the <head></head> tags in your HTML document.
Meta Description:- Is another element added in the <head> of your document that once provide the blurb seen on the search engine result pages under the title.
Alt Tags:- The alt is a required attribute of the <img> tag . This is to be used to add a description of the image for usability of partially sighted users or users that use a screen reader.
Body Text:- This would be the text the is inside <p></p> and other HTML tags.
Website Architecture:
1. Crawl : Check whether your web pages are crawl enabled. Also check whether you had accidently blocked any robots.txt files.
2. Page load speed : Whether your HTML, CSS, Java files are properly compressed to reduce number of bytes sent over the network. Whether proper browser caching is enabled which will instruct the browser to load previously downloaded resource from local disk rather than over the network. Check the load speed of your webpage with Google Page Speed Online tool. It analyses the content of your webpage and gives you suggestions to optimize your webpage.
3. URL : Whether optimized URLs are used relevant to the content. Ideally you should use the keyword which best describes the content on the webpage in the URL section. It should be meaningful as well as short.
4. Keyword Density:- The process of working out the density of a keyword within the web pages text.
5. URLs:- The naming convention of your website structure E.G www.yoursite.com/my -keyword-page.html
6. Check your site for domain name search
Type site:”domainname.com” in Google and if you don’t see your website on the search results it’s almost certain that you have Google penalty.
7. Check your site for back links:
Search for links:”domainname.com” and if it shows no links you can be sure that it’s a penalty.
8. Check your website for malware:
You can run malware checks using the following URL
http://www.google.com/safebrowsing/diagnostic?site=domainname.com
By adding domain name at the end of this url you can find out whether your website is listed as suspicious or has it hosted any malware.
Other Factor
Keyword in title
Readability Website age h1 tag domain name url Page Load Speed Keyword In Header Tags Keyword In Image Alt Tags Keyword In Image Filename Keyword In Emphasized Text Site Popularity Keywords In Outbound Link Text Keyword In Outbound URLS Keyword In Meta Description Site Hierarchy Depth Keyword In Meta Tags Keyword In First Sentence
SEO (Search Engine Optimization) is one of key to be success in Internet Marketing. SEO itself is divided into two major : On Page SEO (optimization technique that is done internally in our website) and Off Page SEO (optimization techniques that is performed externally or often referred as building backlinks). Among both SEO technique, On Page SEO is easier to do. And most importantly, On Page SEO does not cost money. Although there are some premium tools like WordPress plugins that will allow you to perform On Page SEO, but actually On Page SEO can be done for free. For those of you who do not know how to do On Page SEO, I will share several points (checklist) that distinguish your post/page have been optimized or not.
On Page SEO Checklist
Below i will explaining various points about On Page SEO (Search Engine Optimization) :
Post / Page Title
Title is one of the most important factor of On Page SEO. Choosing Post / Page Title of your blog will determine how much traffic will come to your website later. Here are key points you must pay attention when creating title of a post on your blog:
– Try to use title contain keyword that is still has little competition. It’s better if you can do research on keywords of articles you want to write.
– Create title as interesting as possible. Use words that make people tempted to read your post
– Use Title that contain Keyword. If possible place the keyword as the first words on the Title
– Title contains at least 3 words
– Long Title should not exceed 66 characters
– Avoid using characters-characters like -, <,]]>, etc.
Permalink
Permalink is one important factor in On Page SEO. If you notice, actually Google show its search result based on permalink. Therefore, it is important setting permalink to contain your keyword. If the domain of your blog does not contain keywords, you can add keywords to permalink.
Meta Tag
Since several years ago, Google already ignore Meta Tag as factor that influence SEO value of a website. However, it doesn’t mean that Meta Tag is totally useless. If you do a search on Google, which appears on the title and description of each line on SERP taken from Meta Tag of your page. Beside that, meta tag is still influenced factor in other search engine. The important points about Meta Tags are :
– Description meta tag contains keyword. If possible place your keyword as first word of your meta tag description.
– Description meta tag contains up to 160 characters
– Keywords meta tag contain keyword
Content
Besides title, this is probably the second most important factor that you should really pay attention if you want your post appear on Google SERP’s first page.
Here are the points that will add the power of SEO of your post :
– Use keywords in Heading H1, H2, H3.
– Content contains at least 300 words
– Content has 2.0-4.0% keyword density
– Content contains keyword in the first 50-100 words
– Content contains at least one image with keyword in ALT attribute
– Content contains at least one bold keyword
– Content contains at least one italicized keyword
– Content contains at least one underlined keyword
– Content contains keyword in anchor text of at least one external link
– Content contains keyword in anchor text of at least one internal link
– Content contains keyword in the last 50-100 words
Internal Linking
The characteristics of website that has good internal linking is there are a lot of anchor text in its content. When we click on it, it will lead us to another page / post on the website. Google like these types of websites. The purpose to do this is because when Google robot crawling data on your website, Google’s robot will be able to explore all of your posts perfectly. Besides that, the anchor text of each links will help Google robot determine what keywords are contained in each post. If you do not know what internal linking, I will discuss more detail in my next post.
Top Most On Page Optimization Factors
On page optimization is very important and basic step for making your site search engine friendly. Basically, there are two ways of optimizing the website; through on-page factors and off page factors. Off page optimization is for search engines and on page optimization is for visitors. Google gives priority to that which visitors give priority. So for optimizing any site on page is very important.
Some factors from my views are listed below.
1. Title Tag:
The title of the page must explain what the page is about.
Syntax: <title>Important Keyword of the Page – Secondary Keywords | Brand</title>
Make sure that do not enter duplicate keywords and other symbols like @ & , etc… in title.
2. Header Tags (H1, H2…):
Header tags shows importance of the word given with these tags. For e.g. if you place keyword in H1 tag then Google will take that word with high priority.
Syntax: <h1>Most Important Keyword</h1>
<h2>2nd Important Keyword</h2>
<h3>3rd Important Keyword</h3>
3. Meta Keywords Tags:
Add keywords in this tag to explain your targeted keywords for that particular page. Make sure that you are not adding one keyword more than one time.
Syntax: <meta name=”keywords” content=”keywords1, keyword2, keyword3…”>
Note: Place this Meta tag into <head> tag.
4. Meta Description Tag:
You can place a small description for visitors in this tag. This description will be displayed when your site will be shown on Google listing.
Syntax: <meta name=”description” content=”place description here.”>
This content must be unique and meaningful that can describe the page.
5. Rel=”nofollow” attribute in <a> Tag:
NoFollow means it insists Google crawler not to follow that particular linked page. You can give this for external links, internal link pages such as login pages, contact us page, profile pages and those link which you don’t want spider crawl. This attributes help for not passing link juice from your page.
Syntax: <a href=”http://www.example.com/page.html” rel=”nofollow”>
6. Meta Noindex, follow:
Add in the <head> part. This tag tells crawlers those pages shouldn’t be indexed by the search engines but should rank links within those pages. Do follow, No index.
Syntax: <meta name=”robots” content=”noindex, follow”>
7. Meta Noindex, nofollow
Add in the <head> part. It insists spider that page should not be indexed at all.
Syntax: <meta name=”robots” content=”noindex, nofollow”>
8. Link Rel=”canonical” tag:
To solve problem of duplicate content we can place this tag in to <head> part. This tag helps Google to know which page it should rank and which should not.
Syntax: <link rel=”canonical” href=”http://www.example.com/originalsource.html” />
9. Absolute link:
Always prefer to place absolute link in the page instead of relative links.
Syntax: <a href=”http://www.example.com/page.html”>
10. Anchor Text:
You anchor text must be keyword rich words.
Syntax: <a>Targeted Keyword</a>
11. Title Attribute into <a> tag:
Every link that pointing to a page, add a keyword or phrase for the title attribute of <a> that increases value used for the anchor text.
Syntax: <a href=”http://www.example.com/product-makeups.html” title=”Shop Make-up products”>Makeup products</a>
12. Alt Attribute into <img> tag:
You can place keyword or phrase in this attribute that explains the image. So that when spider could not read image it will read anchor text placed into Alt attribute.
Syntax: <img src=”http://www.example.com/images/a.gif” alt=”Buy Product A” />
13. Robots.txt file:
Upload robots.txt at root level and insist Google which pages it should not crawl. It means we can place pages which we do not want indexed by Google.
Sear Engine Optimization Blog 